Monday, June 27, 2005

Building the Experience Library Online

Dave King talks about experience planning "and trying to figure out how it works for libraries, especially library websites."

When I first saw the Cerritos Library DVD, I was thrilled and inspired by how a library could create such an amazing space, but it was also intrigued that while they had created this amazing physical space, their Web presence didn't have the same impact (I think, it's because they have to live within their city site--but they might have other philosphical reasons as well.).

Anyway, I think there's a good bit of ground to cover in terms of thinking about and building an incredible experience online for library patrons.

Here's the start of Dave's list:
"Try to put things where people might look (usability)
Offer people information they actually want (focus groups)
Provide a pleasing experience - one with a good feel to it (this one's the hard one!)"

As I've been thinking about this and planning for the major overhaul of our library's site, here's what I've come up with so far:

1. Experience starts with usability. Like Dave said, you have to put things where people will look for them. Also, things have to work right, and if I really bite the bullet here, at the risk of throwing the whole experience idea into overwhelming dispair, it means we have to get our OPACs in order. Probably 80% of the comments I get about our Web site have to do with our OPAC and patron features. Patrons don't know the difference between what we built and what we bought. And why should they? We have to dig in and really work with our vendors and library colleagues to make these catalogs and online accounts easy to use. When you look at online library competitors, (aka Amazon,

2. Experience is creating delight. This is the feel-good part, and here, we should go with what brought us. Knowing more is delightful. Trivia and stories; information and wisdom. And, while not everyone delights in the same thing, I think we can learn a lot from J.K. Rowling here. People like to be clever. They like to know. (And focus groups help a lot in determing what they want to know.) They like surprises (good ones, not surprises like inconsistent navigation systems). They like stories. They like friends and family. They like to have the inside track. They like to skim along the surface, but have the option to dive down deep and learn a lot about something very specific and likely very dear to them. It's ok sometimes to have to work for something, but there has to be a big pay-off, and the work has to be about gamesmanship and problem-solving and a search for meaning and understanding--not mindless hoops (aka outdated, patron-unfriendly policies and applications not designed for the end-user, etc.).

3. Experience is learning more about yourself and your world. Part of experience is exploring. Exploring your own thoughts, the thoughts of others. Bouncing ideas of each other to help formulate better ideas and goals like bats using radar to find their way. Blogging software and other social networking software have given millions of people the playgrounds in which to experience themselves and others--library Web sites should help millions more do the same.

4. Experience is multi-sensory. We have a lot of text. I like to read, but as we all know. Web reading is mostly skimming, and what we need is more sensory experiences online. Voice-over IP, podcasting, and other audio online are all just the tip of the iceberg. Insead of just giving patrons the option to submit their reviews online, we could encourage them to share their voices too. Have kids narrate your kids Web site (why rely on text, images, and buttons?) Use OPAL and other similar software to create real multi-sensory online programs. Help teens set up a weekly pod-cast from your library's teen site. Ok, ok, we have the audio & visual, but what about smell, taste, and touch? Online recipe or gardening tip sharing and real-life gatherings to taste the results or swap plants. And stories--any good story immediately pulls in all senses.

more later....


Blogger mattjz04dunelson said...

Hot News From The Automotive Lending Industry!!

+++++++++Current Profile+++++++++
InterFinancial Holdings, Corp (IFLH)
Current Price $0.036

Is this an undiscovered gem priced to go higher!!
Please read the following Announcement in its Entirety and Consider the Possibilities�
Watch this One to Trade!

IFLH announces Senator David Cain has joined its Board of Directors!!

IFLH volume trading is beginning to surge with landslide Announcement. The value of this
stock appears poised for growth! This one should not remain on the ground floor for long.

InterFinancial Holdings, Corp. (OTC Pink Sheets: IFLH - News) announced that they have added
David Cain to their board of directors. David Cain is currently the Chairman of the advisory
board to TTI (Texas Transportation Institute). Senator Cain represented Senate District 2 for
eight years in the Texas Senate and Chaired the Senate State Affairs Subcommittee on
Transportation and served nine terms in the Texas House of Representatives for District 107.

During his twelve years as Chairman of the House Committee on Transportation, Senator Cain�s
efforts on behalf of the people of Texas have been widely recognized. He was named to Texas
Monthly Magazine�s list of Ten Best Legislators, the Dallas Morning News said he was one of
the outstanding legislators of the 73rd session, and the Texas Department of Transportation
awarded him the Russell H. Perry Award in 1995 for his efforts to gain public awareness of
the need for and benefits of transportation facilities in the State of Texas.

Jeffrey C. Bruteyn, Managing Director, stated, We at InterFinancial are proud to have such a
widely recognized Senator join our board and oversee out automotive lending division. His
affiliations and connections to the automotive industry will be invaluable to our company.
Senator Cain will be instrumental in expediting our approval to use a government issued Seller
Finance License.

Seller Finance Licenses are very difficult to obtain and are usually reserved for the Big Boys
with heavy lobbyists. These licenses are highly coveted because it allows the finance company
to collect the entire down payment, instead of paying a portion of it to the taxing authority.
This dramatically helps a finance company�s bottom line if the buyer defaults on the loan.

With the new GPS tracking systems being installed on every car to dramatically improve
repossessions and with Senator Cain on the Board of Directors, InterFinancial Holdings
is ready to take their business to the next level.


The examples above show the Awesome, Earning Potential of little known Companies
That Explode onto Investor�s Radar Screens. This stock will not be a Secret for long.
Then You May Feel the Desire to Act Right Now! And Please Watch This One Trade!!

All statements made are our express opinion only and should be treated as such. We may own,
take position and sell any securities mentioned at any time. Any statements that express or
involve discussions with respect to predictions, goals, expectations, beliefs, plans,
projections, objectives, assumptions or future events or performance are not statements of
historical fact and may be "forward looking statements." Forward looking statements are based
on expectations, estimates and projections at the time the statements are made that involve a
number of risks and uncertainties which could cause actual results or events to differ materially
from those presently anticipated. This newsletter was paid four thousand dollars from a party
(IR Marketing). Forward looking statements in this action may be identified through the use of
words such as: "projects", "foresee", "expects". in compliance with Section 17(.b), we disclose
the holding of IF LH shares prior to the publication of this report. Be aware of an inherent
conflict of interest resulting from such holdings due to our intent to profit from the liquidation
of these shares. Shares may be sold at any time, even after positive statements have been made
regarding the above company. Since we own shares, there is an inherent conflict of interest in
our statements and opinions. Readers of this publication are cautioned not to place undue reliance
on forward-looking statements, which are based on certain assumptions and expectations involving
various risks and uncertainties that could cause results to differ materially from those set forth
in the forward- looking statements. This is not solicitation to buy or sell stocks, this text is
for informational purpose only and you should seek professional advice from registered financial
advisor before you do anything related with buying or selling stocks, penny stocks are very high
risk and you can lose your entire investment.

5:45 PM  
Blogger jacqueline535angel said...

Refinance your Home loan Now, Click Here to save thousands of dollars a year on your home loan.

5:25 AM  
Blogger gardenideas said...

Have you ever seen Asparagus this BIG
They grow up to 15in long and 2in wide.
gardening book

5:58 PM  

Post a Comment

<< Home